Artificial Intelligence has made it easier to predict user behavior and needs. AI combined with CRM enable businesses to enhance their customer relationships. Artificial intelligence, or AI, refers to the ability of machines to think and understand like humans. We have now provided machines with some capabilities that can do much more than just collecting and storing of data. With the help of AI, a system can process a huge chunk of data, analyze it and detect patterns to predict behavior, and also use the same insight to calculate risk.

Businesses spend a significant chunk of their marketing budget in reaching out to new prospects and capturing their lead. Knowing what kind of customers one should be reaching out to, segmenting them based on purchase intent, navigating them through your sales funnel, and converting them can be incredibly complex and frustrating. Customer Relationship Management (CRM) tools have taken off in a big way over the past decade and a half. Some tools like TeamWave have enabled businesses to sync customer relationship management with other aspects of business like project management, time tracking and contact management. A number of other CRM tools have also enabled businesses to considerably automate the various components of relationship building. This includes tasks like identifying prospects, extracting their contact details, initiating outreach, and also ensuring periodic engagement.